Things are never static in retail, and everyone needs to look at ways they can be doing better within their four walls, so here are five new ways you can increase your retail stores conversion rates. By using some core strategies to enhance your optimize your customers experiences, you can boost sales and give customers the hands-on support that they have come to expect from stores, whether they are online or brick-and-mortar. Once you have excited your employees about improving conversions, you can train them to effectively assist shoppers and motivate them to purchase.
When implemented properly, retail in-store merchandising can guide customers to the correct products, motivate them to purchase from you instead of a competitor, and eventually turn storefront shoppers into customers. For instance, placing highly demanded products at the back of the store may entice shoppers to browse the entire product line, and to buy some additional items on their way. Instead, create clear displays that allow shoppers to easily spot the unexpected items that they simply must own. Unless you are a discount retailer like TJ Maxx, you do not want your stores to feel like customers have to trudge through racks and shelves looking for things.
Without effective window displays, customers are not as likely to come into your store to begin with. Store cart abandonment happens more than most business owners want to admit, and it is imperative that all shop staff are trained away from such behaviors if you want to improve your conversions at the retail level. Suggestive sales drives sales, and allows customers to either grab the perfect item that meets their needs, or to find a better, new alternative to a product that they are looking for or use on a regular basis.
Using vibrant colors, striking imagery, and persuasive copy draws customers in and motivates them to buy products promoted on printed retail displays. While lighting and displays are excellent at drawing customers toward a particular product, placement can also help manipulate customers focus and drive them toward certain items.