A natural red color extracted from the root of purple sweet potato. It is a kind of anthocyanin, the product appears purple-red liquid or powder. It is easily soluble in water and ethyl alcohol solution.

As a new natural color, it has many advantages such as being non-toxic, odorless, and rich in essential nutrients. Its vibrant hues add beauty to food without compromising health. Additionally, this color has significant pharmacological properties that may promote various health benefits. From improving digestion and boosting the immune system to providing antioxidants, it is a versatile and ideal natural food colorant. Including this color in our diet not only adds visual appeal but also enhances our nutrition, making it an excellent addition to any food product.

According to reports, it has the potential to be used as an antimutagenic, antioxidant, and anti-inflammatory agent. There is evidence it is protective against injury induced by D-galactose and has potential as a treatment for galactosemia. With its natural anti-aging properties, this product boasts bright, rich color, lightness, and excellent heat resistance. It remains stable in both acidic and aqueous conditions, maintaining its purple hue. It is used in various fields such as winemaking, fruit juice production, pickling, candy making, medicine, and more.

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